This exhibition of classical antiquities required a unique wordmark to clearly capture its theme. From the Tampa Museum of Art’s Website:

HerStory explores the story of women in antiquity through the depictions of goddesses, heroines, mythological characters, and everyday women in the Museum’s collection of classical antiquities. The exhibition highlights objects that speak to the role of women in the ancient world—ranging from warriors and athletes, to mothers and caretakers—through myths and their stories.

By placing the emphasis on “HER” and suggesting classical columns within the letterforms, the two primary thematic components of the exhibition are united. The employed colors, Saffron Yellow and Tyrian Purple, are directly inspired by dyes used in antiquity.

HerStory was on view at the Tampa Museum of Art from July 9, 2020 through June 19, 2022.